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Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads

When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right?

Ron Hutchison October 23, 2025

Creating a Motivated Team: Proven Tips for Workplace Success

Jasmine Dosanjh March 26, 2025

Tariffs, Economic Uncertainty, and How Businesses Can Adapt

Chris Walton March 26, 2025

10 Landing Page Tips to Boost Your SEO and Conversions

Nikolas Gutierrez Casallas March 18, 2025

How to Generate High-Quality Leads

Rubin Doss March 18, 2025

Choosing the Best SEO Agency: 7 Essential Steps for Your Business

Dani Findlay March 18, 2025

22 Simple AI Prompts for Search Engine Optimization (SEO)

Mike Kartakis March 11, 2025

How to Drive More High-Quality Leads with Google Ads: A Full Guide

Chetan Solanki March 6, 2025

The Future of Google Ads: Embracing AI & Automation

Vish Gohil March 3, 2025

The Future of Google Ads Match Types: Making Broad Match Work for You

Mike Susi March 3, 2025
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