Increase Visibility With Answer Engine Optimization (AEO) Services 

Stay visible in AI-powered search results. SEP's Answer Engine Optimization services help businesses adapt to Google's AI Overviews and other answer engines.

At Search Engine People, we turn evolving search formats into growth engines. Our Answer Engine Optimization (AEO) strategies help you get cited, referenced, and recommended by the engines, answering user questions directly. Don’t lose visibility. Evolve it.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!

Our AEO Approach

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Speak With An SEO Specialist Today.

At Search Engine People, we turn evolving search formats into growth engines. Our Answer Engine Optimization (AEO) strategies help you get cited, referenced, and recommended by the engines answering user questions directly. Don’t lose visibility. Evolve it.

Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!

Our AEO Approach

Get Your Brand Recommended by AI Search Engines

What Our Clients Say about Our SEO Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

What Is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the process of structuring and enhancing your web content to increase its chances of being used in AI-generated responses. Whether it’s Google’s AI Overviews or responses from ChatGPT, Gemini, or Perplexity, these systems pull from high-authority sources to deliver natural-language answers, often without sending users to your site.

SEP's AEO approach helps you influence these results by optimizing your content for:

  • Featured snippets

  • AI Overviews

  • People Also Ask

  • Knowledge graphs

  • Voice search responses

  • Entity-based relevance signals

The goal? Keep your brand present—even when the clicks don’t follow.

Our AEO Strategy

SEP’s AEO services build on the strategies we’ve trusted for over 20 years. We add the latest best practices that help your business get featured in AI-powered answers, summaries and recommendations.

  • Keyword & Query Analysis

    We categorize your keyword portfolio by opportunity:

    • Queries that still yield traditional SEO ROI

    • Queries likely to trigger AI Overviews

    • Queries suitable for both AEO and traditional SEO

    We focus on the overlap—where SEO, AEO, and even GEO (Generative Engine Optimization) efforts converge for maximum return.

  • Structured Content Creation

    Our content team develops expertly written, schema-enhanced answers that AI engines can parse, understand, and trust. We:

    • Use FAQ formats, lists, and concise summaries

    • Incorporate semantic markup and entity relationships

    • Leverage SEP’s in-house expertise for accuracy and clarity

  • Authority & Trust Signals

    Earning citations from AI engines requires more than clever formatting. It demands trust. We strengthen your domain’s reputation through:

    • Link building from niche-relevant, high-authority sites

    • Strong branded profiles across social and industry platforms

    • Online review optimization and local citation consistency

  • Experience-Rich Content Assets

    AI tools favour original expertise. We create:

    • Video tutorials and how-tos

    • Proprietary research and whitepapers

    • Case studies that highlight real outcomes

    AI can rephrase the web—but it can’t replicate your real-world authority.

Increase Qualified Traffic
Increase Qualified Traffic
Illustration of Answer Engine Optimization

How SEP Helps You Succeed with AEO

  • Tailored strategies for your business model—local, B2B, enterprise
  • In-house content and technical teams under one roof
  • Proprietary tools that track AEO visibility and refine your approach
  • Cross-channel alignment with SEO, content marketing, and CRO efforts
  • No guesswork. Just measurable actions that increase exposure in the engines of tomorrow

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Proprietary Technology

Driving Data Rich Insights

Meaningful insights that lead to impactful actions. Our proprietary tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team that understands LLM nuances and AI-Optimized content, we are able to drive predictable growth consistently. Our innovative mindset ensures we're always adapting to the evolving digital landscape, especially in the new AI search era.

FAQs About Answer Engine Optimization (AEO)

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Answer Engine Optimization (AEO) is the process of making your content more discoverable and usable by AI-powered systems that provide direct answers—like Google's AI Overviews, ChatGPT, and Perplexity. The goal is to have your brand cited or featured in these AI-driven results, even when there’s no traditional link click involved.

SEO focuses on improving rankings in traditional search results. AEO goes further by optimizing for AI-generated summaries and instant answers. While SEO gets you listed, AEO helps you become the answer. Both strategies often overlap, but AEO requires additional formatting, structured data, and stronger authority signals.

Search behaviour is evolving fast. Many users now receive answers directly from AI engines without clicking through to websites. If your content isn’t structured for these formats, you risk losing visibility, even if your SEO is strong. AEO ensures you stay present where decisions are made.

Content that performs well in AEO includes:

  • FAQs and how-to guides

  • Listicles and step-by-step instructions

  • Definition-driven blog content

  • Pages with schema markup and structured data

  • Authoritative, experience-based resources like videos, whitepapers, and case studies

We can’t control Google’s algorithms—but we can influence them. Our AEO strategy includes technical enhancements, content reformatting, and authority-building tactics that increase your chances of being cited in AI Overviews and similar result packs.

AEO success is measured by your presence in AI-generated answers, citation mentions, brand visibility across answer engines, and correlated lifts in conversions, even when traffic doesn't increase. We track indexed content usage, monitor AI answer triggers, and align reporting with your business goals.

Ready to Make Your Content AI-Visible?

Let’s build a smarter strategy that earns your place in the new digital hierarchy. Reach out today to explore our Answer Engine Optimization services.

Ready to get future-ready? Talk to an SEP strategist today and see how AI SEO can help you stay visible where it matters most.