Content Marketing Agency Toronto
Content Strategies Using Data-Informed Methodology
Our team of award-winning writers will help you connect with your audience, drive engagement, and get results.
Scroll down to learn how we make it happen.
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Start Increasing Your Conversion Rate Today.
We Help Our Clients Dominate Content
Choose your Plan
BASIC
$1900/month
Tracking, Analyzing and Reporting included
- Content Audit
- Audience personas and research
- 6 months content marketing calendars
- 2 blog posts/month (800 words and 3 images max)
- 2 social media posts/week on 2 channels
- Paid promotion on 2 social media channels
PLUS
$3200/month
Tracking, Analyzing and Reporting included
- Content Audit
- Audience personas and research
- 6 months content marketing calendars
- 2 blog posts/month (1000 words and 10 images max)
- 1 pillar page/quarter
- 2 social media posts/week on 2 channels
- Paid promotion on 2 social media channels
- One landing page creation or re-writing
The characteristics of a successful content marketing campaign:
1. A defined target audience and buyer personas
Each product or service is aiming to solve a specific problem. To determine who is most likely to have this problem, it is important to consider their status, age, and general demographic. By analyzing these characteristics, it is possible to create a profile of the target customer who would benefit most from the product or service.
Creating buyer personas is essential for successful content marketing. According to the Content Marketing Institute, 77% of the most successful B2B marketers rely on personas to inform their content creation.
2. Crafting Educational rather than Promotional Content
Once you've identified who your target audience is, the next step is to create content tailored to their needs. When creating your content, be sure to focus on the specific issues your target audience faces and how your products can help provide solutions (What's in it for me?). With content marketing, the emphasis is on creating content that adds value for the reader. Unlike advertising, your product or business should not be the primary focus of the conversation.
3. Diverse range of content
Content type should vary depending on the lifecycle stage of customers. Blog posts, articles, ebooks, podcasts, and videos are useful for the awareness stage; whitepapers, webinars, case studies, and interactive content for the middle stages; and case studies and in-person events for the final stage.
4. A robust distribution and promotion strategy
The development of content is only one side of content marketing; distribution and promotion are just as important. With an effective strategy, you can reach more people and increase brand awareness, engagement, and even conversions. When deciding which channels to use, focus on the platforms where your target audience is most active. Content syndication and paid promotions on social media can also be beneficial, especially when you're just starting out.
Pay close attention to organic search traffic; keyword targeting and content marketing are two powerful tools for SEO success. When used together, these strategies can drive more qualified leads to your website by ensuring that your content is optimized for the keywords or phrases that your target audience is using to search for information related to your organization.
5. Clear and measurable goals
It is essential to establish a specific, measurable goal for your content marketing campaign if you wish to achieve success. This goal can be to increase brand recognition, establish credibility (gain thought leader status), acquire leads, or anything else. Additionally, from a search engine standpoint, objectives might include ranking for particular keywords or increasing organic traffic. After you have identified your goal, you can create your content marketing strategy.
Keep in mind that metrics like bounce rate, conversion rate, and time on page can be used to measure the success of the content marketing campaign.
Content marketing is the centrepiece of all forms of marketing
For businesses striving to elevate their brands, engage with their audience, and drive prospects to the bottom of their sales funnels, having the right content strategy is paramount.
A successful content marketing campaign comes with its own set of challenges due to the multiple stakeholders involved in an organization's content project. From the branding, marketing, legal and compliance, SEO, and usability teams, they all want to be involved in the content creation and marketing process. While this is beneficial and reflects the importance of content creation, it also adds complexity to the process, increasing the need for an effective content marketing strategy and process.
Our Content Marketing Approach
Research and Planning
- Conduct a content audit to gain a better understanding of the current content marketing strategy.
- Define your topics, keywords, personas, and channels, and develop a plan to create consistent and strategic content that moves your audience through the funnel.
- Analyze user journeys to determine the types of content that will best meet their needs, such as blogs, white papers, and ebooks.
- Content ideation, map content to the top questions your customers and prospects are asking, and that the industry is having. Through editorial interviews and keyword research, we'll help you pinpoint which topics will resonate most with your audience.
- Create a content marketing calendar to plan and track your content strategy.
Winning Content creation and Promotion
Content created with care and understanding of your audience can improve your SEO performance, engage fans on social media, and motivate sharing. We analyze each channel your audience interacts on to develop content marketing materials that will connect with them and fit into your overall marketing strategy, both online and offline.
Our team will conduct a winning content validation: finding similar content using search engines and ensuring that the quality and length of our content is better than other content on the web.
To ensure maximum reach, we tailor content to the different channels where your target audience is active. We also look for influencers, explore PR opportunities, native advertising, and paid social media campaigns to help get the word out.
Analysis and Optimization
By taking the time to measure the effectiveness of our content marketing campaigns, we can ensure that our efforts are yielding tangible results. Our team of strategists use a variety of data and insights to inform our strategy and make sure our content is engaging the right audience and helping to reach our goals. We continually monitor performance and audience engagement to identify: areas of success, high-performing topics and themes, opportunities to repurpose content, gaps where we can create new content, and areas where we can optimize existing content. By doing so, we can ensure that our content is resonating with our audience and driving the desired results.
