How Does Perplexity Choose What to Recommend?
Perplexity’s AI answers pull from credible sources and trusted signals across the web. The strongest ranking factors include:
- Authoritative List Mentions: Being cited in “best of” or “top X” lists from respected sites.
- Awards & Accreditations: Recognition from industry bodies, certifications, and third-party endorsements.
- Online Reviews: Strong, consistent reviews on platforms like G2, Trustpilot, Clutch, and Google Business Profiles.
- Credibility Signals: Verified business profiles, media coverage, and high domain authority.

How SEP Helps You Get Featured in Perplexity
You can’t game Perplexity’s algorithm—but you can work with us to become the obvious choice for its AI answers.
Secure Authoritative List Mentions
- Get your business added to credible “best of” or comparison lists.
- Build relationships with respected industry sites and publishers.
- Publish well-crafted “top X” comparison guides on your own site to earn citations.
Win and Promote Awards
- Apply for awards and accreditations relevant to your industry.
- Highlight partnerships, certifications, and third-party endorsements.
- Showcase achievements prominently on your site and social channels.
Cultivate and Manage Positive Reviews
- Ask satisfied customers for reviews on major platforms like G2, Trustpilot, Clutch, and Google.
- Monitor reviews regularly and respond to build trust and credibility.
- Share positive feedback and testimonials to increase your perceived trustworthiness.
Strengthen Your Online Authority
- Publish SEO-optimized, helpful content that demonstrates expertise.
- Maintain clear, structured pages with headings, bullet points, and direct answers for easy AI extraction.
- Keep your content up to date to maintain Perplexity’s freshness preference.
Build Verified Listings and Directories
- Submit your business to authoritative directories like Wikipedia, Bloomberg, or Hoovers.
- Keep local business profiles on Google, Yelp, and other relevant sites current and well-reviewed.
Monitor and Adapt
- Use tracking tools to monitor brand mentions in Perplexity answers.
- Identify gaps, double down on what works, and refine your strategy over time.
We Have the Clout to Back it Up
Why This Approach Works
Perplexity’s AI recommendations rely heavily on third-party validation. When your business earns credible mentions, wins awards, and maintains glowing reviews, its algorithm sees you as trustworthy—making you more likely to appear when users ask for the best options in your niche.
