Proprietary Data Tech
We’ve invested over $2 million to build our proprietary data offering.
Signals vs Conversions.
In the modern PPC landscape, all actions are treated equally unless the system is otherwise informed. Our advanced data solutions allow us to easily differentiate between basic Signals/Metrics versus Conversions/KPIs.
Data Storage Solutions.
Platforms such as Google Search Console (GSC) only hold 16 months of data. SEP’s data tech can store your first-party data indefinitely.
What We Do with the Data
Data can’t help drive efficiencies if it just sits in storage. To be useful, it needs to be queried and analyzed.
Data Manipulation + KPI Creation.
Inside native platforms, data often exists but is not shown in a way that provides valuable insights. Our system sorts and organizes data in a more useable fashion and automatically triggers actionable insights based on data patterns, leading to better KPI recommendations and campaign outcomes.
Data Comparison.
Our trusted data solutions provide more views for comparing metrics – whether it’s you vs you or you vs competitors. This helps us assess the impact of changes and adjust strategy if needed.
Data Joinups – Connecting Systems.
All leads are not created equal. We connect all the points on your CRM systems and assign lead quality values that match actual outcomes. Then, we use the data to “educate” platforms like Google Ads and GSC to keep costs low and ROAS high.

First-Party Data Advantages
As third-party cookies are phased out, first-party data becomes critical for success.
Data Portability.
Because it’s collected with consumer consent, the first-party data you own can be moved between platforms. Upload a list of opt-in email addresses to Facebook and create a custom audience for ad targeting. Upload it to Google, and create a look-alike audience to expand your ad reach.
Map the Customer Journey.
Identify the steps shoppers take before buying your products. Send the right message at the right time, encourage customers to take action, and tell others about your products.
Improve Omnichannel Measurement.
Create one view of the customer and accurately attribute sales to marketing activities across channels (e.g., by seeing how online ads drove in-store purchases). Measure true channel performance without double-counting or missing touchpoints.
We Have the Clout to Back it Up
Proprietary Technology
Take the Guesswork Out of Digital
Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.
Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

Smash Your Targets
Search Engine People’s Ultimate Guide To Performance Marketing
