Why AI SEO Matters
AI search engines do more than crawl your website. They choose which pages and brands to include when giving people answers. If your site isn’t clear, current and structured properly, you might lose out to a competitor that is.
For example, if you run a local dental practice, your website should include detailed, fact-checked FAQs about common treatments, clear author bios for your dentists, and updated service pages with structured data.
These signals help Google’s AI know your content is accurate and safe to pull into an overview — which can lead to more clicks, calls and new patients.

Why Choose SEP for AI SEO
Search Engine People has guided over 3,000 businesses through every big search shift, from Google’s first algorithms to today’s AI-driven answers. With us, you’re backed by one of Canada’s top SEO teams and our own proprietary tech that goes deeper than standard SEO tools.
We do everything in-house, with experienced strategists, content specialists and data analysts focused on driving real results — not just vanity rankings. While no one can promise exactly where your brand will appear in an AI summary, we can promise you’ll be ready for how people search next.
We Have the Clout to Back it Up
Proprietary Technology
Driving Data Rich Insights
Meaningful insights that lead to impactful actions. Our proprietary tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team that understands LLM nuances and AI-Optimized content, we are able to drive predictable growth consistently. Our innovative mindset ensures we're always adapting to the evolving digital landscape, especially in the new AI search era.
