Targeting on Steroids
Programmatic advertising allows marketers to target audiences with unbeatable precision and utilize everything from static banners and rich media to homepage takeovers, video and every format in between to do it.
Keep Audiences Engaged.
Customizing ad formats keeps users engaged. At Search Engine People (SEP), we’ll create ads in various styles and layouts to drive campaign success across different platforms and channels while maintaining brand cohesion.
Dynamic Creative Optimization.
Clients can now create and test hundreds of ad units with just a few concepts, products, headlines and background colours, find the top-converting variations and use that information to boost performance.
Expertise + Experience Matters.
By working with an experienced programmatic design agency like SEP, your company can leverage this key media buying method for optimum ad placement and personalization.
Make Every Ad Dollar Count
Real-time personalization within programmatic advertising can boost relevance, make user experiences more impactful, and save money.
Switch It Up.
Instead of showing the same creative to everyone, dynamic creative optimization (DCO) in programmatic advertising allows advertisers to segment audiences on the fly and show each cohort custom creative based on demographics, interests, geolocation and behaviour, plus retarget users who didn’t convert initially.
Don’t Rest. Test.
The key to sustaining programmatic ROI and avoiding banner blindness is regularly testing different ad formats and creative concepts within the same target audience. Display ad creative elements to test, including ad copy and CTAs, as well as images, layout, and logo placement.
Level Up Your Landing Page.
We’ll match the message and look of your display creative to the pages users land on after they view or click on your ads. Consistent messaging and optimized landing page design are proven to increase conversions.
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Seamless Scalability
Once you find winning ad creative, formats and placements, programmatic advertising allows marketers to scale campaigns rapidly.
Transparency + Brand Safety.
Programmatic platforms allow marketers to control ad placements by creating blocklists and utilizing third-party verification systems to ensure ads don’t appear next to inappropriate, offensive, or harmful content.
Exploiting Insights.
Data-driven insights help us identify and anticipate trends in consumer behaviour and develop ad creative that aligns with ever-changing consumer preferences across multiple platforms and channels.
The Power of First-Party Data.
As third-party cookies are phased out, first-party data will be crucial for programmatic success. SEP’s data tech can store your first-party data from multiple sources indefinitely and allow marketing tools and systems within your company to query it for analysis and optimization.
We Have the Clout to Back it Up
Proprietary Technology
Take the Guesswork Out of Digital
Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.
Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.
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Smash Your Targets Search Engine People’s Ultimate Guide to Performance Marketing
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