Programmatic Advertising Solutions

Programmatic advertising offers increased reach, advanced targeting and scalability. But without great creative, your campaign can fall flat.

Our award-winning team and leading-edge programmatic advertising programs have generated millions of dollars in revenue for our clients.

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We Help Great Brands – BIG and Small – Dominate Programmatic Display Ads

What Our Clients Say About Our Programmatic Advertising Solutions

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Targeting on Steroids

Programmatic advertising allows marketers to target audiences with unbeatable precision and utilize everything from static banners and rich media to homepage takeovers, video and every format in between to do it.

Keep Audiences Engaged.

Customizing ad formats keeps users engaged. At Search Engine People (SEP), we’ll create ads in various styles and layouts to drive campaign success across different platforms and channels while maintaining brand cohesion.

Dynamic Creative Optimization.

Clients can now create and test hundreds of ad units with just a few concepts, products, headlines and background colours, find the top-converting variations and use that information to boost performance.

Expertise + Experience Matters.

By working with an experienced programmatic design agency like SEP, your company can leverage this key media buying method for optimum ad placement and personalization.

Make Every Ad Dollar Count

Real-time personalization within programmatic advertising can boost relevance, make user experiences more impactful, and save money.

Switch It Up.

Instead of showing the same creative to everyone, dynamic creative optimization (DCO) in programmatic advertising allows advertisers to segment audiences on the fly and show each cohort custom creative based on demographics, interests, geolocation and behaviour, plus retarget users who didn’t convert initially.

Don’t Rest. Test.

The key to sustaining programmatic ROI and avoiding banner blindness is regularly testing different ad formats and creative concepts within the same target audience. Display ad creative elements to test, including ad copy and CTAs, as well as images, layout, and logo placement.

Level Up Your Landing Page.

We’ll match the message and look of your display creative to the pages users land on after they view or click on your ads. Consistent messaging and optimized landing page design are proven to increase conversions.

Seamless Scalability

Once you find winning ad creative, formats and placements, programmatic advertising allows marketers to scale campaigns rapidly.

Transparency + Brand Safety.

Programmatic platforms allow marketers to control ad placements by creating blocklists and utilizing third-party verification systems to ensure ads don’t appear next to inappropriate, offensive, or harmful content.

Exploiting Insights.

Data-driven insights help us identify and anticipate trends in consumer behaviour and develop ad creative that aligns with ever-changing consumer preferences across multiple platforms and channels.

The Power of First-Party Data.

As third-party cookies are phased out, first-party data will be crucial for programmatic success. SEP’s data tech can store your first-party data from multiple sources indefinitely and allow marketing tools and systems within your company to query it for analysis and optimization.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

We Have the Clout to Back it Up

Proprietary Technology

Take the Guesswork Out of Digital

Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.

Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

You’ve Got Questions, We’ve Got Answers.

We’re the experts on how programmatic marketing solutions can drive search marketing success.

Still can’t find what you’re looking for?
Whether it’s creative optimization or data warehousing, we’re happy to help!

Wondering how programmatic advertising works? Programmatic advertising is a strategy that enables advertisers to buy ad space on multiple websites and networks simultaneously. While many old-school websites use adserving technology, the targeting on these sites is primarily contextual – i.e. advertisers buy placements based on the content of the webpage, website or app, based on the interests of their target market. Programmatic advertising amalgamates ad inventory across multiple websites and platforms, including mobile, apps, video and social media. It uses highly-advanced analytics software and AI to analyze audience data and determine where and when ads should be placed to create more effective targeting and ad campaigns.

Programmatic advertising buys occur via:

  • Real-time bidding on auctioned ad inventory is open to all advertisers and sourced from multiple websites or networks.
  • Private marketplaces on privately-held ad inventory.
  • Preferred deals on ad inventory that a publisher sells to an advertiser at a pre-negotiated cost per thousand impressions (CPM).

Programmatic advertising components include:

  • Sell-Side Platforms (SSPs) that web, mobile and app publishers use to manage and sell their ad impressions.
  • Demand-Side Platforms (DSPs) that Advertisers use to purchase ad inventory.
  • Ad Exchanges that facilitate the flow of ad inventory from SSPs to DSPs.

Programmatic display is programmatic advertising that includes ad formats such as banner, video, native and social media display ads.

Yes, Google Display Network (GDN) can be considered to be programmatic. Both GDN and overall programmatic advertising are auction-based bidding platforms designed to help advertisers reach their targeted audience. With both options, marketers can serve up display and video ad formats and target audiences based on demographics, behaviours, interests and contextual website or app topics. Google Display Network provides access to an estimated 2 million websites that have signed up to be a Google partner. In comparison, programmatic advertising connects advertisers to inventory across multiple ad exchanges and an estimated 200 million active websites!

Like other types of programmatic advertising, programmatic video advertising automates the purchase of video ad space for advertisers. Programmatic video advertising works across a range of websites, apps and platforms – including on TikTok, Facebook, Snapchat and YouTube – as well as on Over-The-Top (OTT) video delivered to viewers via internet streaming services, live streams, specialty TV channels that don’t rely on traditional cable, out of home, etc. Programmatic video campaigns provide access to detailed video marketing metrics, including impressions, clickthrough rates and audience engagement KPIs like percent completion rates, view-through rates, cost-per-completed-view, etc.

Yes, YouTube ads are considered programmatic as they can be purchased through automated bidding processes and are targeted to specific audiences using data and algorithms.

Examples of programmatic advertising on YouTube include:

  • YouTube Programmatic Guaranteed
  • In-stream or accompanying content Video placements that use the Programmatic Access Library (PAL SDK)
  • Interstitial or standalone video placements: Video placements that use GPT or GMA SDK.

Yes. Since advertisers only pay for impressions that meet their specific targeting criteria, waste is reduced. Once high-converting segments or placements are found, advertisers can increase their budget automatically to generate increased ROI.

Yes. In addition to increased reach, programmatic advertising offers more advanced targeting options, and due to the use of AI and machine learning, programmatic advertising can be easily scaled up or down based on advertiser goals and budget.

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