Generative Engine Optimization Services

Position Your Brand at the Centre of AI-Powered Answers

Position Your Brand at the Centre of AI-Powered Answers

As AI-driven search engines like ChatGPT, Google’s Search Generative Experience and Perplexity become everyday tools, where does your business appear? GEO ensures your content shows up where people now look for answers—inside the AI itself.

Unlike traditional SEO that stops at rankings, Generative Engine Optimization makes your brand the trusted source that AI engines mention, cite, and recommend. When done right, GEO puts you in front of ready-to-buy audiences at the very moment they ask.

At Search Engine People, we don’t just keep up with this shift—we help you lead it. We combine proven SEO expertise, AI-driven insights, and a dedicated content strategy to ensure your business is found, trusted, and chosen.

Stay Ahead of The Competition.
Speak With An SEO Specialist Today.

As AI-driven search engines like ChatGPT, Google’s AI Mode and Perplexity become everyday tools, where does your business appear? GEO ensures your content shows up where people now look for answers—inside the AI itself.

Unlike traditional SEO that stops at rankings, Generative Engine Optimization makes your brand the trusted source that AI engines mention, cite, and recommend. When done right, GEO puts you in front of ready-to-buy audiences at the very moment they ask.

At Search Engine People, we don’t just keep up with this shift—we help you lead it. We combine proven SEO expertise, AI-driven insights, and a dedicated content strategy to ensure your business is found, trusted, and chosen.

Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!

Get Your Brand Recommended by AI Search Engines

What Our Clients Say about Our SEO Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Why GEO Matters for Modern Search

Search is no longer limited to blue links on Google’s results page. Generative AI delivers instant, conversation-style answers that often skip the click entirely. If your content isn’t built to be recognized and referenced by these engines, your visibility shrinks—fast.

GEO bridges that gap. It ensures your brand’s answers, insights, and expertise are featured right where your future customers are asking questions.

How Generative Engine Optimization Works

  • Be the Source AI Trusts

    Generative engines favour content that’s credible, clear, and easy to parse. With GEO, we create deep, well-structured content that earns citations and recommendations in AI responses.
  • Increase Brand Visibility Beyond Google’s SERP
    You’ll appear in AI conversations, voice searches, and emerging generative search results that millions now rely on daily.
  • Stay Ahead of Competitors
    Early movers in GEO stand out while others scramble to catch up. Now is the moment to secure your place in AI-generated answers and own critical digital real estate before your competition does.

Book a Free GEO Strategy Call

At Search Engine People, we’ve helped 3000+ businesses succeed online. We apply the same data-driven rigour and proprietary tech that made us Canada’s top SEO agency to our GEO services.

Here’s how we do it:

High-Authority, AI-Ready Content

We craft in-depth, trustworthy content that answers real questions and earns AI citations:

  • Clear, direct answers to popular queries
  • Original data, up-to-date statistics, and expert commentary
  • Conversational language that AI can easily process

Technical & Structural Excellence

We align your site with what generative engines need:

  • Schema markup to clarify context
  • Strong site architecture for easy crawling
  • Fast, mobile-optimized pages that meet accessibility standards

Build Trust and Authority

Authority is the currency of AI search. We strengthen yours with:

  • Credible backlinks and brand mentions
  • Verified facts and reputable sources
  • Consistent, trusted online profiles and reviews

Continuous Performance Monitoring

We don’t stop at launch. We monitor how your content appears in AI-generated responses, adjust based on real data, and refine your strategy to keep you at the forefront:

  • Track key target queries
  • Refresh content to match new trends
  • Test and expand coverage to secure more citations over time

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

We Have the Clout to Back it Up

The SEP Difference

We’ve invested millions in proprietary technology that gives our clients an edge other agencies can’t match. We pair real data with real expertise to deliver results that outlast algorithms and market shifts.

Our approach isn’t guesswork—it’s strategy, execution, and continuous improvement that makes your brand the answer customers trust.

Frequently Asked Questions

We’re the leading SEO agency in Canada for a reason.

Still can’t find what you’re looking for?
Whether it’s AI Search Engine Optimization, global or local SEO, we’re happy to help!

While traditional SEO focuses on ranking your website in search engine results pages (SERPs), Generative Engine Optimization (GEO) ensures your content is included directly in AI-generated answers. GEO helps your brand appear inside conversational AI tools like ChatGPT, Google’s Search Generative Experience and Perplexity—reaching audiences who may never click through a traditional link.
Any business that wants to protect and expand its online visibility as search behaviour evolves can benefit. GEO is especially valuable for brands that rely on organic search, produce authoritative content, or operate in competitive markets where being trusted as an expert source gives them an edge.
Our GEO solution combines high-quality, in-depth content creation, advanced technical optimization, authoritative link building and continuous performance monitoring. We handle everything from schema markup to trusted citations to ensure your brand earns mentions and citations in AI-generated results.
Like SEO, GEO is not instant—building trust with AI engines takes strategic planning and consistent execution. Many clients begin to see signs of improved visibility within three to six months, with more measurable gains over time as AI engines pick up and prioritize high-quality, trusted content.
Absolutely. GEO is designed to complement and expand your current SEO efforts. Because both rely on content authority, technical strength and trust signals, we build efficiencies that strengthen your search visibility across both traditional and AI-powered channels.
Generative Engine Optimization (GEO) focuses on making your content appear in answers generated by AI tools like ChatGPT and Google’s generative search. Answer Engine Optimization (AEO) targets how your content appears in direct answer boxes like Google’s Featured Snippets or “People Also Ask.” AI SEO is a broader term that uses AI-powered tools to enhance traditional SEO tasks like keyword research and content optimization. Together, they ensure your brand shows up in organic results, AI summaries and direct answers—covering every modern search touchpoint.

Ready to Own AI Search?

Generative Engine Optimization is not optional for tomorrow’s search. It’s a competitive advantage today. Let’s make sure your business shows up, stands out, and stays ahead.