Content Solutions

Increase brand awareness, authority, and reach, PLUS drive qualified leads and sales.
From blogs, marketing copy and social media to landing pages and infographics, we do it all.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Stay Ahead Of The Competition.
Speak With A Content Specialist Today.

We Help Great Brands – BIG and Small – Dominate Content

What Our Clients Say About Our Content Solutions

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

What Are Words Worth?

Content marketing generates 3X as many leads per dollar spent as outbound marketing.

Grow Your Business.

Build trust and authority, extend your reach, plus drive more organic traffic, qualified leads and revenue with content that resonates with your target audience. From blogs, pillar pages, website copy and landing pages to infographics and data visualizations, our in-house team can do it all.

Customized for Buyer Personas + Business Goals.

SEP’s bespoke content creation services are tailored to your buyer personas and business goals so your content instantly clicks with potential customers. Our strategic approach involves thorough keyword and topic research plus competitor analysis so your content stands out.

Backed by Advanced Analytics.

We track the impact of all content and refine our plans based on real-time data outcomes.

Your One-Stop Content Shop

We offer a full suite of content marketing services.

Blogs That Are Hard to Beat.

We know you want to blog, but between putting out fires and making month-end, there’s no time left. Let us do the deep dives on the subjects that matter most to your prospects so you can focus on building your bottom line.

At Your Service with Social Media.

In addition to helping amplify other content, social media can be used to build communities and create two-way conversations with your target market. If you choose to collaborate with influencers, you can tap into their followers, reach new potential customers, and build credibility through authentic endorsements.

Every Picture Tells a Story.

One of the secrets of content marketing is to use a variety of formats, such as videos, product photos, infographics and data visualizations for different audiences and platforms. Multiple formats also increase your chances for content engagement and shareability.

A Proven Track Record of Success

At Search Engine People, we know how to create copy that makes users AND search engines take notice.

Revved Up SEO Rankings.

We’ll audit your website content and assess its performance against the keywords your target market typically uses as it meanders on its customer journey. We’ll help you identify which content to keep, update, remove or create.

Website Copy That Wins.

When you know how your best prospects search, you can map those terms to URLs you already have on your website or create new content that ensures searchers for high-volume queries end up on landing pages that convince them to convert.

Landing Page Copy That Reels Them In.

Increasing the conversion rate for marketing campaigns and lowering your cost per lead or cost per sale requires landing page copy that turns visitors into customers. Whether your path to profit is through increased email signups, e-book downloads, or clicking on a “Buy Now!” button, our content and marketing team can help make it happen.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

We Have the Clout to Back it Up

Proprietary Technology

Take the Guesswork Out of Digital

Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.

Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

You’ve Got Questions, We’ve Got Answers.

We’re the experts on how content solutions can drive search marketing success.

Still can’t find what you’re looking for?
Whether it’s how to create pillar pages or establishing content KPIs, we’re happy to help!

Content marketing is a form of inbound marketing which focuses on attracting customers through non-intrusive means. Instead of showering your target audience with ads, you allow them to experience your brand in an organic way, such as when they’re using a search engine or scrolling through their favourite video channel or social media feed.

A strong content marketing strategy can help build brand awareness and reach and establish your company as an expert or industry leader. You’ll need to have your finger on the pulse of trending topics and subtopics and refresh and add to your content frequently for the best results, but once it’s in place, your content essentially becomes a passive way to generate leads.

Content marketing comes in a variety of forms, including:

  • Videos (including Product Demos and How-To Videos)
  • Short-form Articles
  • Long-Form Blogs
  • Infographics, Data Visualizations
  • Case Studies, Success Stories, Testimonials
  • Whitepapers
  • Research Reports
  • Webinars, Online Events
  • Gated Content (including E-books and Online Courses)
  • Product Guides, Manuals
  • Podcasts
  • Website or Mobile Landing Pages
  • Newsletters
  • Quizzes
  • Checklists
  • Memes

Customers can feel overwhelmed by the thousands of ads vying for their attention daily. They may even disengage with marketing messages altogether – unless they make a powerful impression – something that’s easier said than done when developing compelling ad creative.

Creating content with a strategic approach involves doing thorough keyword and topic research to discover content trends that resonate with various target audiences, then developing content that strikes the right balance between supplying free information and asking for audience engagement in order to create qualified leads.

The best digital content marketing:

  • Educates potential customers about a product or service offered by a company
  • Builds trust and establishes a company as an expert resource or problem-solver for consumers
  • Guides consumers through the purchase funnel or the buying process itself
  • Engages customers after the purchase and encourages loyalty

Content marketing is an economical inbound marketing strategy. Per dollar spent, it generates over three times as many leads as outbound marketing and costs approximately 62% less.

Content marketing can take six to twelve months to show significant results and varies by industry, sales cycle, budget, and what the competition is doing.

Highly competitive or extremely niche industries may take longer to see results, especially if the sales cycle is lengthy. Budget affects the type and frequency of content creation and the number of channels it can be distributed across.

Content marketing agencies strategize, research, plan, create, distribute, track and analyze content for their clients.

This involves the content marketing agency:

  • Identifying and understanding the needs of the brand’s target audience
  • Creating a content and marketing strategy tailored to deliver results
  • Developing content that resonates with the audience, such as videos, blog posts, downloadable PDFs and social media assets
  • Distributing content across various channels, customizing it when required
  • Tracking and analyzing the impact and performance of each piece of content
  • Determining ROI for individual content pieces and the content and marketing strategy overall

Selecting the right B2B content marketing agency requires a careful review and detailed assessment of prospective suppliers. What you’re looking for is an agency with industry expertise and the resources to develop and execute strategic content campaigns to help you achieve tangible results.

Unlike B2C content marketing, which often targets immediate sales, B2B content marketing needs to address the specific needs and pain points of a business audience and take into account longer and sometimes exponentially more complex sales cycles.

The best B2B content marketing agencies know how to create content that attracts leads and nurtures prospects from awareness and consideration through to intent and purchase. You’ll want to discuss what tools and analytics a prospective content marketing agency uses to track performance – including engagement, lead generation and conversion rates – and how they refine and optimize content strategies on an ongoing basis to achieve ongoing business results.

You’ll also want evidence of a well-developed B2B client list, case studies, research and whitepapers to examine, plus client references and awards to verify the agency has a proven track record of success. You’re off to the races if you can corroborate all of the above with recommendations from an industry association or similar network of industry peers.

Content optimization in SEO is the process of improving digital content to make it more visible and ranked higher by search engines. So, how do you optimize your content for SEO? Contact us and find out!

Smash Your Targets
Search Engine People’s Ultimate Guide to Performance Marketing

A comprehensive collection of advice and examples from leaders within the digital community. Uncover the latest SEO and PPC trends, tools and tips. Learn how to build a roadmap for performance marketing success.