Web Design & Creative Solutions

Website design, landing page optimization and ad creative rooted in performance.

Data-driven creative design that focuses on achieving your business objectives.

Ready to bring your website vision to life? Let's chat! Fill out our contact form, and one of our specialists will be in touch to help you get started.

Get a Winning Website
Our Creative Approach

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Looking to Build Your New Website or Revamp Your Ecommerce Store? Contact Us Today!

We Help Great Brands – BIG and Small – Boost Their Web Design

What Our Clients Say About Our Creative Solutions

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Ad Creatives

When every click costs, designing ad creative that attracts and converts is vital for success.

Tailored for Triumph.

We tailor your ad creative to your target audience and business goals, but also for each platform. We conceptualize, design and implement the creative that users notice and WANT to engage with.

Performance Focused.

We focus on meaningful metrics like conversion rates and Return On Ad Spend (ROAS) instead of just clickthrough rates.

Data-Driven Refinements.

We have numerous ways to ensure you get results right out of the gate. We can use A/B testing to find the winner between competing versions of a single ad creative or use multivariate testing to analyze the impact of multiple ad creatives and multiple elements SIMULTANEOUSLY – including background colour, images, layout, CTA, offer, etc. – to zero in on the final design and copy that works best.

Landing Page Design.

When you buy traffic, it’s imperative that it lands on pages that can convert.

A Sum Greater Than Its Parts.

Our team of expert designers know how to take your brand elements and use them in a way that inspires visitors to convert. The end result is more revenue with fewer clicks required, and in a PPC environment, that’s a huge win!

Landing Page Audit.

Every page that receives traffic from us – whether you designed it or we did – goes through a rigorous Technical and Conversion Rate Optimization (CRO) review.

Landing Page Testing.

To maximize results on day one, we can apply A/B or multivariate testing to landing page designs as well and do ongoing analysis, including live user testing like heat mapping to increase conversion rates over time.

Increase Qualified Traffic
Increase Qualified Traffic

Web Design

We build premium websites that look great, attract visitors and convert them into loyal customers.

Mobile-First, Responsive Design.

83% of shoppers research online before buying in-store, while an estimated 70% of all e-commerce sales will be mobile in 2025. SEP’s mobile-first, responsive Web design delivers sites that resize to look good on all devices, including mobile phones, desktop computers, tablets and connected TVs.

Optimized for Performance on All Fronts.

From SEO to e-commerce, we create engaging, lead-generating Websites using performance-tested Web design and copy that aligns with your business goals and target audience. Analytics track your success when both organic and paid traffic visits. Database integration allows you to efficiently and securely store and consolidate data from different sources for better marketing channel attributions.

eCommerce

Looking to boost your eCommerce store's performance? We also offer expert web design services tailored for your business. We create visually appealing, user-friendly websites that capture your brand's essence and enhance the customer experience. With our team, your online presence will be engaging and effective, helping you convert visitors into loyal customers.

Web Design + Digital Marketing.

Combine our expertise in Website design with our industry-leading digital marketing services, including SEO, PPC, Social Media Marketing,  and Programmatic – PLUS Content Creation – for the ultimate boost in ROI.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Proprietary Technology

Take the Guesswork Out of Digital

Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.

Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

You’ve Got Questions, We’ve Got Answers.

We’re the experts on how creative solutions can drive search marketing success.

Still can’t find what you’re looking for?
Whether it’s infographics or illustrations, we’re happy to help!

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A landing page is a standalone Web page with a single CTA that encourages users to take a specific action, such as filling out a form, downloading an app or other resource, or purchasing a product. Users arrive at landing pages via organic search results, an email campaign, a social media post, or a pay-per-click advertising campaign. Ultimately, landing pages are where companies turn visitors into leads and leads into customers.

The best landing pages typically have minimal navigation, a short, persuasive message that matches the visitors’ expectations, a single, clear call-to-action (CTA) on a prominent button (or other graphic element), and a tracking code that allows the advertiser to determine the origin of the visit, bounce rate, conversion rate, etc.

Absolutely, we create eCommerce websites and online stores tailored to your business needs. Our experienced team ensures your site is user-friendly, visually appealing, and optimized for conversions. With our help, you can focus on growing your business while we handle the technical details.

Ad Creative is a term used to describe the various elements that designers bring together to create an advertisement capable of capturing the attention of potential customers and persuading them to click on the ad. Ad creative typically contains any or all of the following components: images, text, audio and video. Keys to creating compelling ad creative include understanding your target audience, using high-quality images, audio and video, creating a clear and prominent CTA, and utilizing A/B or multivariate testing to confirm ad creative effectiveness.

Facebook says, “Creative fatigue occurs when an audience has seen the same ad creative too many times.” As a result, an advertiser’s target audience may be less likely to engage with the ad, which can lead to a higher cost per result. Meta provides guidance in Meta Ads Manager before and after the campaign is active to help avoid or resolve creative fatigue.

Before a campaign is active, if Meta predicts creative fatigue may occur in the first 7 days of the campaign, Meta warns agencies/advertisers before they publish the ad. After a campaign is active, if Meta believes your audience has seen the same ad too many times, an advertiser will see a “Creative Limited” or “Creative Fatigue” warning in the Delivery column status for the ad set or ad.

Meta considers all recent exposures of the ad’s image or video, including those from other campaigns. When Meta determines that the cost per result is more than ads the advertiser ran in the past but less than twice as much, advertisers will see a Creative Limited status. Advertisers will see a Creative Fatigue status when the cost per result is more than or equal to twice as much as ads run in the past.

Depending on your ad setup, Meta may provide the following recommendations before or after your campaign is active:

  • Create another ad: Create a new ad with a new image or video materially different from the original creative.
  • Expand your audience: Increase your audience size and reach new people who have not seen your ad as much.
  • Try Meta Advantage+ creative: Advantage+ creative automatically creates variations of your ad using a single image or video and shows a personalized ad to each person based on what it appears they are most likely to respond to.

Dynamic Creative is a tool in Facebook Ads that automatically generates and delivers the best combinations of ad creative assets to audiences.

This tool can help advertisers find the most effective creative combinations for their ads by:

  • Analyzing ad components like images, videos, titles, descriptions, and call-to-actions (CTAs).
  • Generating combinations of these assets across various audiences and optimizing campaign results to deliver the best cost per result for each impression.

Advertisers can use Dynamic Creative to:

  • Automate the workflow for testing creative
  • Educate themselves about how to develop the most effective combination of creative assets for different audiences.
  • Explore a variety of creative asset combinations for individual audiences

The cost to design a Website varies widely, depending on several factors, including:

  • The number of pages on your website
  • The design sophistication and complexity, including website functionality, plug-ins, email hosting, e-commerce ability, etc.
  • The analytics software used to track Website performance and marketing attributions
  • The security protocols used
  • If a separate mobile app is required

Responsive Web Design uses HTML and CSS to deliver Websites that resize (shrink, enlarge and optimize navigational and other elements) in order to look good on all sorts of devices, including mobile phones, desktop computers, tablets and connected TVs. This eliminates the need to create individual designs for each platform or for each new digital gizmo or gadget.

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