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Common Objections against Content Marketing and What a Marketer Should Say

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds [...]

By |2017-01-27T18:44:31-05:00August 27th, 2014|Content|Comments Off on Common Objections against Content Marketing and What a Marketer Should Say

Fuelling Your SEO Efforts by Leveraging the Brand Value

Search engine optimization is changing for the better. Instead of beating the bush, we must take a deep breath and focus our efforts in maximizing the brand value. Google likes brands. Inbound marketers need to plan a proper strategy to [...]

By |2017-01-27T18:46:20-05:00June 12th, 2014|SEO|Comments Off on Fuelling Your SEO Efforts by Leveraging the Brand Value
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