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Tired of PPC and Rising CPAs? Try Media Buying Instead.

One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.

By |2014-10-22T08:22:52-04:00May 16th, 2012|PPC|

Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

By |2014-10-22T08:23:20-04:00April 19th, 2012|PPC|

Excel Formatting Tips To Rock Your PPC Reports

You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to your reports. Why does color matter? Color is much easier to process then black-and-white numbers on an Excel spreadsheet.

By |2014-10-22T08:23:22-04:00April 17th, 2012|PPC|
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