In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem. The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.
SO how well does organic search perform over paid search? And who clicks those ads anyway?
Here are some things you need to take care of if you’re thinking of running a pay per click advertising campaign.
Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign's performance and profitability.
One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding [...]
Understand what Google Adwords' match changes mean and how they impact your bottom line.
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.
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