Persian alphabet blocks by Dr. Bashi Eco Toys These days it's hard to come across a country where several languages aren't accepted and spoken. No matter what language you speak, everybody has access to the internet. Why not [...]
Want conversions? Incorporate these 10 characteristics of top landing pages
Clear content by Will Lion So you have a business. You have a nice website. A comprehensive catalogue with pages optimized for the products you sell. But are your potential customers able to find you online? A good [...]
Village by Jeff S. PhotoArt If you run local SEO campaigns for small businesses, you have certainly heard of "citations." Local citations, as the name suggests, are mentions of your business across the web on local directories, websites [...]
If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they [...]
Steroids by Sam Antonio Photography In my 4 years with SEP I have talked to many of businesses looking to improve search engine rankings; since Google's crackdown on artificial inbound links many of those conversations have shifted to discussing [...]
So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well [...]
Conformity can be dangerous, especially if your goal is to make a name for yourself. The fact that a belief is widely held doesn't mean it is true or useful. Yes, the title of this article contains a bit of [...]
Remember when Google released the Panda algorithm? This was when content penalties were introduced, used primarily to eliminate scraper websites that would rip content from one website and put it on their own. This practice was frowned upon particularly because, [...]
The practice of tracking search engine rankings is essentially moot. . The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, [...]
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