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Improve your marketing campaign(s) ROI and Lead Quality using a CRM

A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract.   A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation to conversion; so, businesses can track, organize, and move deals forward. For small and medium businesses (SMB’s), having customer data in a CRM is vital.  CRM’s allow businesses to visualize the entire pipeline in one place, letting anyone in the business see which leads are in early vs. late stages and what marketing tactics are producing excellent quality leads.

Craig Ellis May 2, 2025