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How To Optimize Google Ads For High-intent Search Queries

Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to take specific action, [...]

Aayush Jain March 26, 2025

Google Testing Segmenting PPC Markets: Session Based Broad Match

Mick Higgins January 14, 2011

Perfect 8: Google Adwords Quality Scores–What, How, Why

Kirsty LaVier December 31, 2010

Five Frequently Asked Questions about Google’s Quality Score [PPC]

Elisa Gabbert October 26, 2010

PPC Ad Sitelinks: What They Are & How To Get Them

Laura Callow August 16, 2010

Google AdWords Trademark Policy Changes Afoot

Jeff Quipp August 4, 2010

Five Things I’ve Learned About Paid Links

Melanie Nathan August 4, 2010

5 Steps to Going Mobile with Your PPC Campaign

Tyler Calder March 3, 2010

My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

Tyler Calder January 8, 2010

PPC Adventure Land – Testing Out the New AdWords Sitelinks

Tyler Calder December 10, 2009
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