Google Ad Grants

Google Ad Grants is Google's online advertising tool for non-profit organizations. It allows eligible non-profits to receive free advertising on Google search results pages, with certain limitations set in terms of budget, cost-per-click (CPC), and ad format. SEP provides non-profits with services that help them maximize their Google ad grant to deliver optimal results. You can expect to:

• Effectively target diverse keyword areas
• Drive more traffic to your website
• Build brand awareness for your non-profit

SEP helps clients fully leverage Google Grants by building up and managing accounts, mining website content to deliver relevant ad messaging, and diversifying keyword areas for maximum impact and exposure.

Why Choose SEP to Manage Your Google Ad Grant?

As a Google Partner and the first company in Canada to be AdWords Certified by Google, we have a proven track record of delivering high-performance PPC advertising campaigns that get results. Each client leveraging Google Ads for their non-profit receives the following services:

• A/B Testing: We continually test ad copy to identify strong performance and make improvements where it's needed
• Early Beta Access: As a Google Partner Agency, we have access to new product betas which we opt our clients into in order to expand and optimize ad performance
• Keyword Research: Our team of PPC experts will conduct keyword research and analysis to identify ad opportunities and determine competition
• Ad Extensions: By using sitelinks, review extensions and image extensions, we help clients to improve Quality Score, stand out from competitors and ultimately boost ad performance

Content Distribution

So you’ve created a great blog post, eBook, infographic, video, or a new page on your website. Whats next? In order to get more eyes on your original content, you’ve got to share it! Getting exposure for your brand and […]

Social Media Marketing

As a social media marketing agency, we can employ owned, earned, and paid media, to navigate your social conversion strategies Leveraging our creative content capabilities, we’ll grow your digital media presence across social media platforms to achieve your business goals […]

YouTube Marketing

Did you know that YouTube is the second largest search engine in the world today? Increasingly, users are turning to YouTube videos to find the answers to their questions, learn more about products and services, and solve their problems. More […]

Twitter Marketing

With more than 302 million monthly active users, Twitter is a highly popular social media network that allows users to share ideas, news, and media in short 140 character messages. Active Twitter members range from well-known public figures to average […]

Pinterest Marketing

Pinterest is an image-driven social network that allows users to discover, share, curate and upload images of their favourite products, quotes, recipes, or other kinds of inspirational content. With over 70 million users worldwide, and 27% of those users following […]

LinkedIn Marketing

At its core, LinkedIn is a social platform for professionals to develop their career, network with peers, and keep up with the latest news in their industry. However, it can also be an extremely powerful tool for businesses to create […]

Amazon Marketing

Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More Did you know that Amazon product pages that feature high-performing keywords become more relevant to shoppers, which boost the page’s performance in Amazon’s organic search results. […]

Bing Ads

Many people tend to discount the value of Bing because it has a much smaller market share than Google; this is a mistake. Potential customers are searching for services and products like yours on Bing, including ones who don’t search […]

Mobile Advertising

If you are not utilizing mobile advertising, you may want to reconsider your choices. Mobile advertising strategies are an important advertising technique that many people turn a blind eye to, which can be the cause for slow online traffic and […]

Programmatic

If you’re looking for new and advanced ways to market yourself to potential clients and connect better with your target demographics, consider a programmatic display advertising campaign. This advertising technique may sound new to you, but you have most likely […]