Recent Posts

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Marketing, SEO|

Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted [...]

Search Engine People Wins Clutch Best Digital Marketing Agency Award

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|

Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work [...]

Who Mentors the Mentor?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses.  I’m writing [...]

How Important is Content for SEO?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, Social Media Marketing, Web Design|

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly [...]

What is Digital Transformation?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, Social Media Marketing, Web Design|

 Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in [...]

Toronto Companies are Investing in SEO to Survive COVID-19

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, Social Media Marketing, Web Design|

Why Should Your Company Invest in SEO to Survive COVID-19?  There are many reasons why SEO strategy and implementation [...]

How has COVID-19 Shifted Digital Marketing?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, Social Media Marketing, Web Design|

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global [...]

Is Radio Advertising Effective?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of [...]

Mobile Advertising and Marketing

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, Social Media Marketing, Web Design|

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one [...]

How Do I Get an Ad On Instagram?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Marketing, PPC, Social Media Marketing, Web Design|

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach [...]

How to Market College Programs

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Marketing, PPC, Social Media Marketing, Web Design|

With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established [...]

How Much Do Facebook Ads Cost?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Marketing, PPC, Social Media Marketing, Web Design|

How much do Facebook ads cost and how much budget should you allocate to Facebook ads?  In this article, we [...]

Does Website Speed Affect SEO?

By |Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, SEO, Web Design|

It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play [...]

What is the Sales Funnel in Digital Marketing?

By |Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|

At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks [...]