Maximizing Ad Revenue with Google Ads Audiences
Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that [...]
Beyond Keywords: Leverage Topical Maps for Content Coverage
Getting your content to stand out among the sea of information online is no small feat. That's where a [...]
Use Google’s Helpful Content Patents As Content Creation Playbook
Google's helpful content update marked a significant step in the search giant's ongoing effort to ensure that users are [...]
Everything You Need to Know: SEM and Paid Ads
Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which [...]
Embrace Performance Marketing
“If you’re applying the principles of performance marketing to paid advertising alone, you’re limiting your ability to impact business [...]
Everything You Need to Know: The Evolution of SEO
When you think SEO, you probably think Google. The two are intricately linked. Over 90% of online searches going [...]
Everything You Need to Know | GA4 Edition
You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on [...]
How to Choose the Right Agency for Your Organization
Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for [...]
3 Phase Approach to Evaluate Performance Marketing Initiatives
What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is [...]
Leverage the Synergy Between Inbound & Performance Marketing
The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing [...]
5 Paid Advertising Tactics to Improve Performance Marketing
If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of [...]
How CRO Boosts Performance Marketing
A million people may visit your site, but how many of them become customers? Conversions matter: that’s where Conversion [...]
SEO for Performance Marketing: You Can’t Afford to Ignore It
To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between [...]
3 Must-Know Determiners to Boost Performance Marketing
There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your [...]
Maximizing Your E-Commerce Sales:
A CRO Audit Guide
Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to [...]
Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential [...]
