Product Listing Ads
Google Shopping Ads (formerly called Product Listing Ads or PLAs) are search ads that help businesses sell their products using richer product information -- product images, pricing, business name, and more -- without adding more keywords or ad text. PLAs managed by SEP will deliver you the following benefits:
- Increased search visibility for your products
- Lower Cost-Per-Acquisition (CPA) & higher conversion rates
- Continual PLAs optimization to increase impressions, clicks, conversions rates and overall profitability
Google Shopping Ads are triggered by a users search query and expose users to specific products you offer before they even reach your site, which delivers you more highly qualified leads that are more likely to convert.
Our Approach to Google Shopping Ads & Product Listing Ads:
At SEP, we will optimize your Google Shopping Ads campaign to ensure that your products are promoted to the right prospects, in the right places. We offer:
- Integrated Google Shopping Ads, search and display advertising strategies
- Management of ads on a product by product basis
- Highly targeted Google Shopping Ads and bidding adjustments based on product performance
- Continual monitoring and tracking of key metrics, such as CPC and CTRs, and conversion rates to improve product ads and adjust campaign strategies as necessary
- A/B Ad Testing to test variations and improve conversion rates and ad performance
Get better exposure for your products and increase conversions with SEP, Canadas 1st Company to become AdWords Certified by Google!
Other Services
Pinterest Marketing
Pinterest is an image-driven social network that allows users to discover, share, curate and upload images of their favourite products,…
YouTube Marketing
Did you know that YouTube is the second largest search engine in the world today? Increasingly, users are turning to…
Twitter Marketing
With more than 302 million monthly active users, Twitter is a highly popular social media network that allows users to…
LinkedIn Marketing
At its core, LinkedIn is a social platform for professionals to develop their career, network with peers, and keep up…
Content Distribution
So you’ve created a great blog post, eBook, infographic, video, or a new page on your website. Whats next? In…
Social Media Marketing
As a social media marketing agency, we can employ owned, earned, and paid media, to navigate your social conversion strategies…
Amazon Marketing
Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More Did you know that Amazon product…
Pay-Per-Click (PPC) Advertising
Let the leading PPC management company steer your digital media campaigns towards success. As a trusted PPC agency, when we…
Google Ad Grants
Google Ad Grants is Google’s online advertising tool for non-profit organizations. It allows eligible non-profits to receive free advertising on…
Mobile Advertising
If you are not utilizing mobile advertising, you may want to reconsider your choices. Mobile advertising strategies are an important…
