Find Out How Levitt LLP Increased Leads by 793%

Digital Marketing Case Study

Levitt LLP, Canada’s top employment and labor law firm, sought to enhance its digital presence and ensure its top-tier legal services were prominently visible online. Facing challenges with a previous provider that failed to deliver on promises, Levitt LLP turned to SEP for a comprehensive solution.

Main Challenges:

PPC campaigns were generating too few leads at too much cost.

Digital marketing strategy wasn’t on par with their traditional marketing efforts.

After several years with a previous SEO provider results had not improved.

There were no measures in place for lead quality.

Targeting was in place but was not aligned with their ideal client profile.

The Strategy

SEP implemented a multifaceted strategy focusing on:

Search Engine Optimization (SEO)

First, we improved on-page optimization in the form of enhanced on-page deliverables. These included all of the traditional aspects of on-page SEO in addition to some more unique aspects ultimately positioning the site for further success. Next, we focused on authority. In such a competitive field authority was always going to be a major factor. With a focus on quality over quantity and an eye on PR efforts we were able to boost Site authority and ultimately rankings.

Paid Ads (Google and Meta)

Immediately upon gaining access to the ad accounts it was clear that there was significant room for improvement. our team developed a plan that would systematically address all needs as quickly and efficiently as possible:
Tracking and Measurement: We immediately audited and repaired all tracking.
Budget Control: The campaigns were spending but with little thought in place. We re-structured the campaigns so that we could allocate the budget in a more effective manner.
Targeting: Here is a harsh reality that applies to most legal fields. Many are searching but not all are ideal. Using advanced data analytics we were able to attract leads with am much greater likelihood of coming under retainer.

CRO (Conversion Rate Optimization)

SEP quickly brought UX ideas to the table. We focused on a few key pages centered around must win terms. These changes ultimately lead to a complete website overhaul. These changes magnified the impact of our ranking and traffic improvements many times over.

As a result the wins were plentiful:

Aside from the obvious wins featured below, the team at Levitt LLP have had their faith restored in digital marketing. Their online presence no better resembles their expertise as a firm. They are now positioned as the leader they truly are. The plan continues to evolve and grow allowing the firm to exceed their own targets.

793%

Increase

in SEO Leads for Levit LLP

315%

Increase

in Conversion Rate from Display

59%

Decrease

in CPA

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