PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user.

About the Author: Donna Fontenot

Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."