Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase. Consider these two examples:
We sell blue widgets at a price you can afford.
All of our affordable widgets come in shades of blue.
The phrase blue widgets has better keyword proximity in the first example than in the second, as the words are closer to each other. If all else were equal, the first example would rank higher than the second.
About the Author: Donna Fontenot
Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."
