SERP stands for one of the following (depending upon who you ask):

1. Search engine results page
2. Search engine ranking page
3. Search engine results position
4. Search engine ranking position

When I refer to SERPS, I am speaking of the actual position within the search engine results. So if my keyword is ranked number 12, then my SERPS is 12. Some people use the PAGE number rather than the POSITION number, but I think the POSITION number is the most common.

About the Author: Donna Fontenot

Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."