USP. It mean's Unique Selling Proposition. But you already knew that. You also know that having a USP will dramatically increase your business in sales, revenue and overall goodwill. But what does it mean to be Unique?
Unique means you carve out a corner in your market for yourself. Define your business as the 800 pound gorilla in it. And open your doors for business. Talk about making it hard on your competitors ...
Peter Mosley demonstrated this at SES Toronto 2007 with a very unique presentation ...
What's your unique selling proposition? It's not so much the proposition that matters, as how it's framed.
About the Author: Tom Tsinas
I'm Vice President Business Development at Search Engine People.
Prior to joining SEP, I spent 10 years with Canada's original search engine, the Yellow Pages Group. I worked in several key Departments including Marketing, Business Development, eProducts, Local and National Sales.
My passion is my family. When not attending my Daughters soccer games, piano & dance lessons or school assembly, I'm focused on delivering strong result for our clients and researching and writing about local search, Yellow Pages, mobile marketing and social media.
