Inbound marketing largely revolves around connecting the right persona with the right content from the get-go. Video content is an excellent way for brands to initiate these connections and build awareness, however, visibility on Google is an integral part of [...]
Over the past few years, the needs and expectations of consumers have changed. We live in a world inundated with information and, while we used to stroll the web eagerly seeking lengthy articles to consume, we now seek out and [...]
Social media, in terms of business use, is a valuable tool that entrepreneurs can use to communicate with consumers, specifically the audience that they are targeting. There are many different platforms of social media that can be used by both [...]
Successful marketing campaigns that integrate social media have to grab an audience enabling them to engage with the brand but most importantly they need to be unique. Many brands have tried and failed with social media marketing but there have [...]
Uploading a video to YouTube and embedding it on your site is one of the easiest ways leverage video.
Google announces "Search Plus Your World" informing the masses of their intent to include Google Plus in their universal search results. But have you considered how Google Plus may affect some of Google's vertical searches? The [...]
Video views on YouTube have increased by 25 percent in the past eight months, to an astounding 4 billion per day
YouTube got a new design in 2012. The debate goes on whether the change is good or bad. However, even those who think the change is unwarranted, are searching for YouTube tutorials to get used to the new interface. So [...]
It's a (social media) jungle out there; let us cut through it and clear your company's path
While the $100 million Google plans to throw at original YouTube-only programming is peanuts for the company, it's a bombshell for the online entertainment market. Here's what's happening and what it all means.
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