For several years, Google has allowed webmasters to apply structured data markup on their webpages using standards such as microdata, microformats, and RDFa. In June 2011, Bing, Google and Yahoo launched Schema.org, a new standard for structured data markup. Currently, [...]
There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user's own interests. They are the ones that create the search query. However marketers still get [...]
A common practice to evaluate keyword difficulty is to assess how many websites are deliberately targeting this keyword. In other words, when one searches for a keyword or key-phrase in Google he may get results from websites that haven't targeted [...]
If youre here, youre probably already familiar with Mozs list of ranking factors and how they correlate with search results. Youve probably also heard thousands of times that links are the most important ranking factor. And if youre like most [...]
"Some of us will do our jobs well and some will not, but we will all be judged on one thing: the result." " V. Lombardi Any websites link building campaign is designed to do one thing. Either to drive [...]
If you are conducting outreach for content that you have built on your site you need to make sure that you are contacting the right people in the right way. Digging out elusive emails can be a frustrating job. Whilst [...]
When I first started my career in on-line marketing, I was essentially managing a large number of web properties and mainly dealt with site structure, usability and content. Fast forward several years and I am now a full time SEO [...]
Imagine a competitor using Google's Panda and Penguin updates against your site. Imagine your rankings crumbling into ashes because someone else has it in for you. Imagine your traffic and conversions rates plummeting not because you engaged in any [...]
There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and [...]
SEO or Search Engine Optimization is the process of affecting a web page's results in the search engines. By following some guidelines when writing your content to include keywords and phrases in "optimal" placement; by building links to your content [...]
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