Photo by jcburns If you own your own business and do online marketing in any capacity then there is a good chance that you are undertaking link building in some capacity. The odds are that this isn't carried [...]
Marketing/SEO meeting. By kevin dooley If you're like most marketing executives, 2013 was a year of unprecedented change for you and your team. And you'd be hard pressed to find an area of marketing with more ups and [...]
The SEO game - long characterized by rapid change and fluidity - continues to transform at a frenetic pace. SEO techniques once considered best practices in the industry are now cripplingly ineffective, and may even serve to damage overall online [...]
On May 22nd, 2013 Google rolled out Penguin 2.0, an algorithm update aimed at better identifying and penalizing websites whose search rankings are benefiting from unnatural link building tactics. Though this update isn't the most recent significant change that Google [...]
Local SEO probably has the highest ROI of all the internet marketing programs that currently exist. This is true for both, agencies and businesses alike. Local SEO (when done correctly) connects businesses with their target audience, which comprises of local [...]
Through its short but storied history, there have been a constant string of changes to SEO. As people tried (and succeeded) to work around algorithms through spam and other questionable methods, search engines have adapted accordingly. The evolution of SEO [...]
Matt Cutts, the head of Webspam at Google has had a lot to say on link building over the past 11 months or so. He has recorded a number of videos for the Google Webmaster Help YouTube channel as [...]
The majority of marketers and webmasters have heard about learning algorithms and machine learning. An algorithm is a statistical process. Artificial intelligence is not widely used at this time, and it is unlikely it will be used in the near [...]
The mobile web is growing leaps and bounds as we write. The whole world has gone mobile. Erick Schonfeld of Techcrunch.com notes that the mobile web grew by about 110% in the U.S last year alluding to research findings from [...]
Content is King online - so were always being told and most people who work in the digital marketing arena are aware that great content has the power to drive traffic. With social media marketing becoming an essential part of [...]
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