Anyone working in SEM will tell you it is very rewarding. You get to see the impact you have on small to large businesses bottom line and be apart of their success. However, what doesn’t get talked about (very often) is the hilarity that ensues behind the scenes when managing a campaign.
Strategies to take immediate control of your Adwords spend and increase your ROI.
There are great posts that discuss keyword research, but what comes next? How do we organize these keywords into for our Adwords campaign? Can we expand on these keywords to include permutations?
Learn, use and influence Google Adwords Quality Scores to get better ad pricing
What's Quality Score? How does it matter? How is it calculated and how can you change it?
It always seems to be SEO vs. PPC. Both of them vying for attention and trying to take all of your advertising dollars. But what if you used them to complement each other, wouldnt that make things a lot easier? [...]
Hey, thought I'd pass along a quick one here. Amber over at PPC Hero let me know about a contest they're having, where you can submit a PPC success story to win 5 PPC and search marketing books (looks like [...]
Over the years, I've come across some really good guides that would be perfect for newbies to get the information they need, without having to dig through lots of blog posts or forum threads. I decided it was a good [...]
Remember when I mentioned the new SEO, SEM, PPC jobs portal, SEO Vacancies, a couple of weeks ago? Well, it now has an RSS feed, which is interesting because: Use the RSS feed on the homepage to be informed when [...]
There's a new Search jobs portal in town. Well, actually, it's way across the big pond from me, over there in London, I think, but it serves the UK, USA and Canada, so that's local enough for me! Paul Griffiths [...]
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