You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to your reports. Why does color matter? Color is much easier to process then black-and-white numbers on an Excel spreadsheet.
Your own site analytics provide a wealth of data Google's PPC tools hide from sight. Here's how to use that data to start a PPC campaign or to improve the ones you're already running.
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns.
Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.
Last month, I received a notice that my AdSense account has been terminated because of invalid clicks after having the account for nearly 10 years.
The holiday season is now upon us, and many marketers have their holiday campaigns up and running. So, I decided to write a post that can help you today. That’s right, you can make changes right after reading this post. Below, I’ve included four tips for using negatives in Google AdWords that you might not be aware of. Each tip can be useful for ensuring your ads display for the most targeted audience.
Your landing page is where you deliver on the promise of your ad and where you've got to earn the conversion.
The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I'll explain what this all means with examples in the rest of this post ...
Facebook’s share of online advertising revenue has grown considerably over the last 3 years, largely due to some significant and innovative improvements to their advertising functionality. PPC advertisers can now target users on Facebook with incredible detail, allowing for highly-relevant campaigns reaching thousands of potential niches.
Finding your CPA / ROI sweet spot is easier with Adwords Experiments
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