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Negative Keywords in Google AdWords – 4 Tips For Improving Your Targeting This Holiday Season

The holiday season is now upon us, and many marketers have their holiday campaigns up and running. So, I decided to write a post that can help you today. That’s right, you can make changes right after reading this post. Below, I’ve included four tips for using negatives in Google AdWords that you might not be aware of. Each tip can be useful for ensuring your ads display for the most targeted audience.

By |2013-05-30T06:27:11-04:00November 3rd, 2011|PPC|3 Comments

The Facebook PPC Opportunity

Facebook’s share of online advertising revenue has grown considerably over the last 3 years, largely due to some significant and innovative improvements to their advertising functionality. PPC advertisers can now target users on Facebook with incredible detail, allowing for highly-relevant campaigns reaching thousands of potential niches.

By |2013-05-30T07:11:08-04:00October 3rd, 2011|PPC, Social Media Marketing|Comments Off on The Facebook PPC Opportunity
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