Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience….
7 Tools to Help You Build & Optimize a Profitable PPC Campaign
Tag: PPC
Find High Rank Premium Ad Placements Using This Power Search
In a previous post I formulated a complex Google query to find guest blogging opportunities. Where previous guest blogging guides…
8 Tips to Reduce Your Cost-per-Conversion
Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other…
7 Practical Uses for Your Google AdWords Search Query Data
Chances are you’re underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers…
Introduction to Product Listing Ads (in Canada)
Canadian retailers – get excited! Google’s highly praised Product Ads have recently been rolled out in Canada! Some of the…
How to Create Truly Effective eCommerce PPC Campaigns
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is…
What Google Enhanced Campaigns Changes And How That Impacts You
co-authored with Ron Hutchison Since Google’s announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with…
The Google AdWords Trap: Chances Are You’re Paying Too Much for Your Google AdWords Clicks
What if I told you that you’re paying too much for your Google AdWords clicks? What if I told you…
Google Shopping Now Pay To Play Only
Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now “pay to play” only….
How To Pause Keywords in AdWords (The Right Way)
Pausing keywords in Adwords can easily be done — the wrong way. Here’s how to do it the right way….
