Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience. With the rise of pay-per-click (PPC) advertising in recent years, many organizations have turned their attention to marketing their products [...]
In a previous post I formulated a complex Google query to find guest blogging opportunities. Where previous guest blogging guides searched common key-phrases in guest post offers, they required an exhausting typing or copy-pasting of various key-phrases coupled with one [...]
Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
Canadian retailers - get excited! Google's highly praised Product Ads have recently been rolled out in Canada! Some of the recent statistics are remarkable, and really speak to how well Product Ads can perform for retailers. To get you hyped, [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign [...]
What if I told you that you're paying too much for your Google AdWords clicks? What if I told you that all that time you've invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I [...]
Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now "pay to play" only.
Pausing keywords in Adwords can easily be done -- the wrong way. Here's how to do it the right way.
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