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Find High Rank Premium Ad Placements Using This Power Search

In a previous post I formulated a complex Google query to find guest blogging opportunities. Where previous guest blogging guides searched common key-phrases in guest post offers, they required an exhausting typing or copy-pasting of various key-phrases coupled with one [...]

By |2017-01-27T18:55:25-05:00June 13th, 2013|SEO|Comments Off on Find High Rank Premium Ad Placements Using This Power Search

8 Tips to Reduce Your Cost-per-Conversion

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you [...]

By |2020-06-22T20:15:06-04:00May 7th, 2013|PPC|Comments Off on 8 Tips to Reduce Your Cost-per-Conversion

How to Create Truly Effective eCommerce PPC Campaigns

A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]

By |2020-06-22T20:14:28-04:00March 5th, 2013|PPC|Comments Off on How to Create Truly Effective eCommerce PPC Campaigns
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