Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out…
4 New AdWords Innovations Rolling Out That Will Save You Time
Tag: PPC
AdWords Campaign Management – Best Practices for 2014
After a long winter, its time to put the hat and gloves away and take a fresh look at how…
(Not Provided) Data in Adwords: The Facts
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches:…
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Building Likes To Your Page with Facebook PPC
Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013. As such,…
What Is a Good CTR on Google AdWords?
The 10 PPC Big Win Resources Of 2013
As the year nears its end, I thought I’d provide a few resources that can help you get some big…
7 Data-Driven Ways to Use PPC for Inbound Marketing
If you’re producing great content you’re establishing credibility and starting a relationship. But how can you leverage PPC to improve…
4 Ways to Turbocharge Your AdWords Analysis Skills
1. Look beyond the conversion It’s not all about conversions. I often use the 200 clicks rule as a general…
Google Cross-Device Conversion Tracking: What It Is & Who Can Use It
Earlier this week, Google announced that over the next few weeks they will be rolling out ‘Estimated Cross-Device Conversions’ in…
