Your landing page is the most critical step in your funnel because this is where expensive leads are often lost. The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors -- painful to think about! [...]
Flickr image by Hugo van Tilborg When it comes to landing page optimization science, there are certain people in the industry I look up to. Every once in a while, I come across an insightful piece of advice [...]
Your landing page is where you deliver on the promise of your ad and where you've got to earn the conversion.
Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization... and tweak their pages they do. At this point in the game Google's tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What's their CRO strategy?
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