"Make sure you're regularly posting fresh content. "Oh yeah, and of course it has to be unique and useful and relevant and share-worthy and..." Sound familiar? The SEO industry is awash with advice like this and it's true - it [...]
I was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content - but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.
Information overload is a blessing in disguise. Think of it as a massive opportunity to ignite your creativity. There's no need to reinvent the wheel or create your own topics from scratch!
What makes for a good blog? 3 top content ideas.
Get an article written and published in the next 15 minutes using these fail-safe methods to shatter writer's block immediately.
With access to search and social data, we can predict what content our audience wants from us and therefore deliver it to them each day exactly how they want to receive it.
What happens while you are busy being uninspired? You find out that someone released an SEO tool before you did. That's right. I had an idea which I passed along to a friend who was working on creating a SERPs [...]
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