The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even [...]
Google started rolling-out long-awaited custom URLs for public profiles and business pages this month. You may have seen them trending as #customURLs on G+ or heard about Google vanity URLs " all of these names refer to one thing: the [...]
Since Google Plus has not lived up to the hype as of late, the juggernauts up at Google have decided "Let's not worry about it anymore, let's just slam it down everyone's throat and force them to use it." I [...]
Google + has overtaken Twitter in the social media race and it looks as though it is closing in on Facebook. With an impressive 343 million active users in only 2 years, Google Plus has proven it is a force [...]
I like Google. And I'd like Google to like me. Although it's all very up in the air-ish[ref]Understand What Eric Schmidt Really Said About Authorship & Author Rank[/ref] we know that the rel=author and related stuff that Google's doing is [...]
What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining [...]
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own! Did You Know? Google+ attracted over 100,000,00 users within the first 6 months of its launch! Tweet [...]
As Google continues its quest to provide its users with the most authoritative and relevant search results, the folks over at Mountain View have devised a strategy for connecting authors with their content. Their technique is called AuthorRank, and it's shaping up to change how quality content is pushed through the SERP's.
There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.
From Google to Facebook and from Yelp to FourSquare: a clear "cut through the noise" how-to on what to do where.
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