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What Is a Good CTR on Google AdWords?

CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]

By |2017-01-27T18:49:49-05:00January 24th, 2014|PPC|

CTR Prediction: what it is & how it works

With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to improve the total ROI of his clients, and the fastest way to that goal is trough highly convertible keywords, which is why we need to understand CTR and CTR prediction, to know which keywords to target and push forward.

By |2014-04-22T09:05:48-04:00January 27th, 2012|SEO|
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