"SEO is a part of SEM", he said. She shakes her head while he says it.

"No, SEM is a part of SEO."

At the sound of a deep sigh they both turn their head to listen to a sage contributor; "No... no, you're both wrong. SEO is dead..."

An industry that takes itself serious enough that it nitpicks over which abbreviation does what, why, and if the abbreviation even exists or not, is ripe for a look in a mirror called humor.

The first look looks like this:

smx-danny-sullivan-chris-sherman.jpg

We'll do it weekly and yes, maybe when you look you'll recognize yourself? Keep an eye out!

Of course to do it right we need input, ideas, suggestions. Suggestions which, if used, earn you a credit of fame and a link back to your site.

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About the Author: Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you! Read more...