This post is part of an ongoing series: How Search Really Works.
Last week: Meta Keywords.
A web page can only have a limited number of words -- but can receive an unlimited number of links.
It's not rare for web pages to have more words about them than on them.
Because links are formulated by people whom generally don't benefit from lying about your web page, search engines put an awful lot of trust and faith in them.
Keywords in links trump keywords in content.
About the Author: Ruud Hein
I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better.
I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess.
Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!
