4 Tips to Maximize Customer Lifetime Value through Social Networking
The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision...
Retail Prospecting Case Study: Twitter Search Fueled by 1:1 Marketing
I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single...
Facebook Halts Social Data Append Opportunities: Direct Marketers Lose
RapLeaf, one of the largest social data providers, has been banned from mining social data on Facebook. This denial of...
