Ron has extensive knowledge of sales, partnership marketing, account management, business development, affiliate marketing, brand licensing and channel marketing, including working on programs with companies like Wal-Mart, Dell Computer, Carphone Warehouse, Hewlett Packard and Choice Hotels who have all reaped the benefits from the strategic programs that he has created. Over the last few years Ron has worked with leading North American companies that include 1-800-GOT-JUNK?, Coastal Contacts, Aeroplan, Linens N Things, Ubisoft, The ALDO Group, NASDAQ OMX, Roscan, Export Development Canada, Cardinal Watches, Track It Back, DiscoverWare and MBNA-Bank of America and has helped them generate incremental revenue, acquire new customers, open new marketing and distribution channels and add value to their existing propositions. Ron is in great demand as a public speaker and can be regularly heard speaking passionately on his areas of expertise at various seminars and events from leading associations. Ron has been featured in several publications including The Sponsorship Report, Marketing Magazine, The Advisor and Les Affairs. He holds a Bachelor of Arts Degree from Concordia University, a Graduate Certificate in Marketing from McGill University, and is a Member of the Chartered Institute of Marketing in the United Kingdom and is a B2B Council Member of the Canadian Marketing Association. In his spare time, Ron likes to spend time with his wife, travel the world, play drums in his band and attend his weekly recreational ice hockey game.