Link Google Plus to AdWords for Higher CTR
When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to...
What to include in your PPC Report
Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black...
How to Make Sure your Best Converting Ads are Shown?
This post is inspired by the following New York Times article. This excerpt describes a business owner's struggle with getting...
