A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]
Photo by dan taylor Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too [...]
CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
What if I told you that you're paying too much for your Google AdWords clicks? What if I told you that all that time you've invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I [...]
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
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