Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets look at some powerful statistics that prove Twitter is still relevant.
General Statistics
- Twitter was first created at the top of a playground slide as an idea during a hackathon[tweetable]. It is now worth more than $31 billion. - Dom Sagolla
- [tweetable]Twitter has over 35 offices spread around the world
- TwitterAshton Kutcher became the first user to surpass 1 million followers . He beat out CNN in 2009 during a live stream broadcast from his home - CNETThe FTC requires Twitter users to label sponsored tweets with the label ad : otherwise you may incur a fine. - Federal Trade CommissionOver 67% of Twitter users are likely to buy from a brand they follow - Search Engine People- Between the months of January and April in 2014, more than 17 million Americans published a tweet about a TV show they were watching. During that period, well over 361 million tweets were shared about a TV show - Nielsen
Mobile users are more active on Twitter than desktop users and are twice as likely to be active on the network when they wake up in the morning[/tweetable] - TwittereBay has the highest engagement ratings of any brand on Twitter , thanks to a total of 1,651,877 engagements in about 3 months. - Social TimesThe most engaged industries on Twitter are retailers and restaurants , while those in the apparel industry are the least engaged. - Social TimesKaty Perry who has the most followers tweets an average of 96 times per month . This can be found by taking her total number of tweets (6,744) and dividing it by the number of months her account has been active (which is 70, since she joined in February 2009) - TwitterHand-Picked Related Articles:
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*Lead image adapted from Rosaura Ochoa
