10 Things We Didn’t Know A Week ago [Week 48]

"Both Gen X men and women prefer a calm, safe approach in advertising, while Generation Y prefers high-energy, extreme scenarios."
-- Nielsen

"We had this fascination with what the youths are doing and this notion that technology was being used by men. The data just didn't reflect that. When you look the globe over, women are 44 to 45 percent of the world's Internet users. They spend more time online than men--17 percent more a month. If you look at social-networking sites on a global scale, women are the vast majority on most sites [...]

Same with things like Skype, whose average user is 20-to-30-something, college -educated, female. If you look across the sale of e-readers, those are vastly driven by women. The same with downloading books, which is a lucrative space right now. If you look at smartphone data, again, women are about half the users on the planet, but spend more time talking, texting, and using location-based services than their male counterparts. When I put all that together, I had this moment of going, What? What is it that makes people think we're not using the technology?"
-- Genevieve Bell, Intel researcher

PeopleBrowsr has built its business and invested over $5 million and 30,000 hours developing products that rely on the full Firehose, because Twitter had repeatedly and consistently promised that it would maintain an open ecosystem for its data, and "would not use its control over data to pick which companies can succeed and by removing access create losers," according to the complaint.
-- Computerworld