Copywriting Archives - Search Engine People Blog

Get the Most Out of Your Copywriter

June 6th, 2014 | by Megan Slick

As a copywriter in most cases I’m not equipped with enough information to make high-level marketing recommendations. Most copywriters aren’t….

The Fail-Safe Technique to Keep Your Article on Track: Outlines

April 16th, 2014 | by Mandy Pennington

Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here’s how to have a 100% success rate….

Write Copy That Sells Without Selling Your Soul

April 4th, 2014 | by Justin Norris

We’ve all encountered a stereotypical slimy salesperson at least once. Why is it so creepy? Its because hes not a…

5 Ad Copy Headlines that Sell

January 9th, 2012 | by Leo Dimilo

A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to “buy into” the headline….

Five Things to do to Bring Your Writing into 2012

January 4th, 2012 | by Kimberley Newey

Writing is hard. Even if you’re the most talented writer in the universe, crafting words into coherent sentences that are able to evoke and shape peoples thoughts and opinions, words that entertain, elate, or thrill? Its hard to do, and even harder to do on demand. No one will tell you this more than a copywriter, especially one who writes for the SEO industry. Finding the time, energy, focus, and ability to craft something you can actually be proud of, and which can be placed on a high power blog? Its not easy….