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Copywriting

Get the Most Out of Your Copywriter

As a copywriter in most cases I'm not equipped with enough information to make high-level marketing recommendations. Most copywriters aren't. For example, a company hires a freelance copywriter to write their blog. They don't know why they have a blog [...]

By |2017-01-27T18:46:33-05:00June 6th, 2014|Content|Comments Off on Get the Most Out of Your Copywriter

Write Copy That Sells Without Selling Your Soul

We've all encountered a stereotypical slimy salesperson at least once. Why is it so creepy? Its because hes not a friend " he's a predator. His aim is to make the sale, whether the customers needs are satisfied or not. [...]

By |2017-01-27T18:47:59-05:00April 4th, 2014|Content|Comments Off on Write Copy That Sells Without Selling Your Soul

5 Ad Copy Headlines that Sell

A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.

By |2014-04-22T09:06:03-04:00January 9th, 2012|Content|2 Comments

Five Things to do to Bring Your Writing into 2012

Writing is hard. Even if you're the most talented writer in the universe, crafting words into coherent sentences that are able to evoke and shape peoples thoughts and opinions, words that entertain, elate, or thrill? Its hard to do, and even harder to do on demand. No one will tell you this more than a copywriter, especially one who writes for the SEO industry. Finding the time, energy, focus, and ability to craft something you can actually be proud of, and which can be placed on a high power blog? Its not easy.

By |2014-04-22T09:06:03-04:00January 4th, 2012|Content|1 Comment
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