Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).
If you are like most people, the thought of coming up with creative content ideas as to what to write about and how to schedule it all can be overwhelming to say the least. I've created a sample plan that you can easily recreate for yourself to keep your content consistent and constant. But first, you'll need to get clear on what you should write about.
How to have time -- easily -- to do this "social thing"
How do you handle the client that is determined to write their own content for that new website you’ve just designed? The design and navigation are approved. It’s time to code it and you’ll be ready for the content soon. You’ve offered content writing services at a reasonable rate, but the client wants to create their own content. How do you get started and best serve the client through the content development process?
Social networking has become the buzzword of the decade and not a day goes by without hundreds or thousands more businesses jumping into the social networking deep end. Just like you wouldn't want to promote the mail room clerk to CEO overnight, you certainly don't want to launch a full-fledged multi-platform social media brand presence in one fell swoop.
Use this actionable, 4 step content development process to increase output and reduce frustration.
Finishing stuff on time is easy. Just follow these tips.
10 step process to get the most out of your PPC campaign for your nonprofit.
Assess what you're saying to your customers and what they're saying both to you and about you.
Sometimes I feel like Wile E. Coyote, "Super Genius," as I repeatedly try in vain to capture the Road Runner. I come up with a brilliant plan and invest days or weeks diligently working to put it all together. But once I spring into action, my superbly executed strategy falls to pieces and I land at the bottom of a cartoon canyon with an Acme anvil on my head.
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