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Search Engine People

Canada’s Premiere Search Marketing Firm

At Search Engine People (SEP) our mission is very simple … TO GET RESULTS that help you meet your business goals. We bring Fortune 500 experience and expertise at prices all businesses can afford.

Results mean that we are focused on more than just increasing traffic to your website. We have a large team of specialists with real business acumen focused on one thing … your results!

Ultimately, results are based on a 3 step process:

    1. Attracting Qualified Visitors - Use the team the Experts use! The SEP team understands that search is a marketing proposition, and not a technology proposition! It requires business acumen and hard work … not technospeak and technologies. There’s nothing magic or mysterious about it. In the end, its a process, and a commitment to doing things right, and for the right reasons.

    Companies need to attract qualified visitors … the type of qualified visitors that come from:

      a. high rankings in the search results of Google, Yahoo, and MSN for RELEVANT terms
      b. strategically placed paid search ads, again only for very RELEVANT terms
      c. leads generated by other sources, who look at your company as an AUTHORITY in your industry

    2. Increasing Conversions - Once your site is getting sufficient qualified traffic from search, are site visitors taking the desired action? Sometimes the smallest of issues can repel potential clients, dramatically decreasing conversion rates. A mispelled word, a poor quality image, lack of calls to action … all can lead to unintended consequences.

    Consider this; how can you double the number of sales made via your web site? Increasing traffic isn’t the only option, nor is it always the most cost effective solution. Doubling conversion rates will have the same effect as doubling traffic. Accordingly then, often the best option, or at least part of the optimal solution, is the identification and removal of impediments to site usability

    3. Results Tracking is a crucial (and all to often neglected) component to getting the results that we desire. How do you really know if a campaign is successful if you cannot track results? To that end, Results Tracking completes the feedback loop to tell us if our efforts are concentrated in the right areas and are having the desired effects. Its also crucial to deploying resources in the most efficient and effective way possible.

    At SEP, we are versed in numerous types of tracking solutions … some more basic, others extremely advanced. At the most basic level, we’ll install Google Analytics on your site, and will report through the Google Analytics interface. We’ll train you to interpret results if desired. If you require a more advanced solution, our innovative Analytics Tool enables user activity tracking both online and off-line. Using unique phone numbers, unique URL’s and unique email addresses, we are able to track the response rate from all aspects of your ad campaign. Then we are able to provide you with information from all advertising channels in one integrated reporting system.

    Conclusion:

    At Search Engine People we have the understanding, the processes, the team, and the unmatched history of RESULTS to ensure that your objectives are met! Our tremendous history of success: from small and medium sized companies, to the largest of the fortune 500,is virtually unmatched in the industry! So what are you waiting for, call today or alternatively schedule a time to talk to us. You won’t be disappointed!