5 SEO Strategies Start-Ups Must Get Right
Every Start-Up Needs to Focus on its Online Presence From the Get Go Today, there are more new [...]
Powerful Strategies For Shopify Stores To Retarget Zombie Customers
An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. [...]
Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. [...]
Thin Content: How to Diagnose and Fix the Issue
"Thin" content is one of the most misused and loose terms in our industry. Whenever there's an inexplicable drop in [...]
Globalization Team: Growing and Scaling
This is the third and final post on getting your Localization effort off the ground. First post explored the [...]
Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. [...]
5 Top KPIs for Measuring SEO Performance in 2018
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. [...]
The Omni-Channel Experience is All About the Data
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some [...]
The Featured Snippet vs. The Knowledge Panel
In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and [...]
How to Create Gripping Video Content for Any Industry
As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience [...]
Content Autopsy: It’s Time to Decentralize Your Content Strategy
For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of [...]
6 Tools that Help Reduce Wasted Marketing Resources
Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but [...]
How to Optimize Your Product Pages for SEO
In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more [...]
Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams
AI is all the rage these days – no matter what industry you are in. But, it has some [...]
Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout [...]
10 Marketing Experts Share Tips to Create Explainer Videos That Convert
An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an [...]
