Many seo newbies wonder if they should point all their external backlinks to the home page or to internal pages of their site. There is no hard and fast rule for this, as it depends upon different factors, but the most common practice is a multi-step process. In general, a new site with no PR will usually fare better if all of the initial backlinks are pointed towards the homepage. Once you have built up a decent PR on the homepage, that PR will begin to disperse PR to each of the internal pages that are linked to on the homepage. At this point, start garnering backlinks that point to your most important internal pages, using anchor text that reflects the topic of that internal page. In addition, if you have some internal pages that are important, but are having problems getting indexed by the search engines, point backlinks to those pages to get them indexed. Continue the process of gaining backlinks to the most important pages, then to the next most important pages, etc. And one last tip: When pointing a backlink to your home page, always use the form of www.yourdomain.com/ rather than www.yourdomain.com/index.html. Google sees those two urls as different pages, and will split the PR between them by counting the backlinks to them separately. Make sure you get the full benefit of the links to your homepage by always using just the / rather than the index.html in your link. (This will also help if you ever change from index.html to index.php or index.shtml, etc.)
Which page should I point my backlinks to?
