Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are sometimes called sponsored results.

About the Author: Donna Fontenot

Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."