Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos are responsible for affecting consumer decisions.
However, video marketers are faced with many challenges, of which the most common is the difficulty they face when building an audience. Here’s how you can build an audience and get more YouTube video views using content marketing tools.
Use SEO Tools To Research & Optimize Organic Traffic
Here are two easy ways to increase organic traffic to your YouTube videos - choose topics that are being talked about and use keywords that are being searched for. But how do you identify such topics and keywords? One way is by using SEO tools that allow you to identify trending topics and keyword search volumes.
BuzzSumo is a great tool to use to check what’s trending on social media and the internet in general. While the tool doesn’t focus on YouTube per se, you can use it to identify trending topics on other social media platforms, so you can create YouTube videos that are in-tune with social media trends. You can do this by entering your keyword on BuzzSumo and taking cues from the top 10 posts.
Once you have a topic, you can run through your focus keyword on a keyword research tool like BulkSuggest to identify the keywords to use in your video title and description. Run BulkSuggest through 2-3 searches, filtering out the keywords that don’t make sense during each run.
Use Social Media Management Tools To Share Video With Your Fans
Many companies who begin marketing on YouTube do so after they have already set up a fanbase on other social media platforms. If you are one such company, you can increase your YouTube video views simply by inviting your fans from your Facebook, Twitter and LinkedIn communities to follow your videos on YouTube.
Buffer is a social media management tool that you can use to build a promotion schedule for your YouTube videos. Your social media posts could be a bunch of visuals advertising your YouTube videos. Alternatively, you could simply use your YouTube video thumbnails, a short description and link as a social media post.
CoSchedule is also a social media management tool that lets you promote content in a slightly different manner. If you wish to follow the same promotion schedule for all your YouTube videos, you can save a “promotion template” on CoSchedule and only insert the post text each time you have to promote a video. The tool will then automatically follow the promotion schedule you have set up in your template.
Embed YouYube Videos On Your Blog
Many companies who use YouTube for marketing have blogs that already have a solid readership. Such companies can benefit from displaying their YouTube videos on blog posts.
While you could embed videos as side-features, it makes most sense to write a blog post that naturally accommodates your YouTube video as part of its content. For instance, if your video is a case-study, you could use it as an example under a subhead which introduces the concept in your video.
It’s fairly easy to embed YouTube videos on any blog, and especially so on WordPress based blogs. In most cases, all that’s required of you is a simple copy-paste exercise where you copy your video’s embed link on YouTube and paste it in the HTML of your blog post. On WordPress blogs you could also use the video’s simple URL in your browser’s search bar.
If you want to ensure that your embedded video reaches a wide audience, you need to ensure that it’s easy for blog visitors to share your blog posts. Sumo has free social share plugins that you can easily instal on an type of blog.
Share Your Videos With Your Email Subscription List
This is a no-brainer. If you have built-out a large emailing list, you could share your video with the people on them once every while. If your video is a product tutorial or something that could enhance the experience of customers, you could share those videos with your customer base directly. If the video is something that can help potential customers make a decision, you can share it with that segment of your email list.
Segmenting emails is easy enough, especially when you work with email marketing software. Several of the popular software such as MailChimp, GetResponse, etc. allow segmenting of email lists, so you can choose to work with any of them.
However, when creating your email template, ensure that you add social media share plugins beside your video in the body of the email, so your email recipients can not only view the video but also share it with their followers if they so wish.
Participate In Relevant Communities & Suggest Your Video Content Where It Makes Sense
Your audience is searching for relevant content all the time. You simply need the right channels and context to help them find your content. While blog, social media and email sharing are excellent for increasing video views, you can get more relevant views by sharing your videos on the right communities.
Quora is an excellent place to build a presence and a readership. The best part about Quora is that you can reach people who are asking questions directly related to your products and services. This can be a great advantage when marketing your business if you use it the right way.
Quora can be very competitive, so it’s important to create answers that stand out, like Oliver Emberton did. You could also take inspiration from exquisite blogs like WaitButWhy when developing your style on Quora.
Now that image is likely to make your curious about the author and his or her work.
You could also try communities other than Quora based on what your industry is.
Wrap
The way you run video marketing matters because videos are one of the most consumed content formats today. Videos can be the reason why your potential customers convert, and being able to reach a large, relevant audience allows your video marketing to create a large, valuable impact. With the right video content and content marketing tools, you can reach your target audience and make your desired impact.